Every August, the city of Edinburgh transforms into a vibrant hub of artistic expression during the renowned Edinburgh Festival Fringe – the largest arts festival in the world. As performers, artists, and tourists flood the streets, hospitality businesses have a unique opportunity to not only survive but thrive amidst the chaos.
From the crack of dawn till the wee hours of the morning, Edinburgh is full of life and many venues extend their operating licenses to accommodate the influx of guests seeking food, drinks, and entertainment at unconventional hours. This surge in foot traffic presents a unique opportunity for venues to capitalize on the festival atmosphere and bolster their sales. However, it also means that teams will be stretched thin, navigating busy days and high turnover.
Curate Fringe-Inspired Menus & Packages
Make the most of QikServe’s user-friendly menu management system to unleash your creativity and craft Fringe-inspired menu items and promotions that captivate festival-goers. With QikServe, you have the power to seamlessly update your menu in real-time, allowing you to introduce exciting new dishes and promotions with just a few clicks. With QikServe’s menu management tools at your fingertips, you have the flexibility and control to experiment and innovate with menus and promotions that drive foot traffic and boost sales.Enhance Customer Experience with QR-Code Ordering
In the whirlwind of the Fringe, a busy schedule of performances and events often leaves little time to grab food and drink in between. Enter QR code order and pay technology, a game-changer that eliminates the dreaded wait times for ordering and paying, empowering guests to dine at their own pace. Festival technology such as this is vital for boosting revenue at the Edinburgh Fringe.
The impact on revenue speaks for itself: our data reveals a striking increase in spend per cover of over 27% which presents a huge opportunity in already busy periods. By streamlining the ordering and payment process, venues unlock the potential for higher sales and increased profitability during this bustling festival season. By enhancing the guest experience, QR code technology fosters a sense of loyalty among your guests, ensuring a steady stream of returning customers throughout and beyond August. With the convenience and efficiency of QR code ordering, guests can enjoy every moment of the Fringe without missing a beat.
Optimize Logistics with Digital Solutions
The Fringe draws in an astounding three million visitors, placing significant strain on hospitality venues and their staff. To alleviate this pressure and ensure a seamless guest experience, consider integrating digital ordering and payment solutions into your operations. By harnessing the power of hospitality technology, you can effectively manage wait times, optimize table turnover, and maximize revenue, all while lightening the load on your team. Digital ordering and payment systems streamline the dining process, allowing guests to browse menus, place orders, and settle payments effortlessly from their smartphones by paying by the table .This simplified approach not only enhances guest satisfaction but also minimizes errors and miscommunication, leading to smoother operations and happier customers. By automating mundane tasks such as taking orders and processing payments, hospitality technology presents a prime opportunity to elevate staff morale, allowing your team to focus on delivering exceptional service and creating memorable experiences for every guest.
Maximize Your Fringe Festival Success
The Edinburgh Fringe presents a golden opportunity for hospitality venues to shine amidst the excitement and energy of the world’s largest arts festival. By embracing the spirit of the Fringe, extending operating hours, curating menus and promotions, prioritizing customer experience, and making the most of your hospitality tech stack, your business can thrive during such an exhilarating time. The influx of visitors seeking food and drink at the Edinburgh Fringe creates the perfect opportunity to increase sales during the festival; implementing kiosk ordering systems can streamline service and enhance customer satisfaction, making it easier for venues to manage the crowds efficiently.
With careful planning, creativity, and a commitment to excellence, hospitality venues can leave a lasting impression on festival-goers and reap the rewards long after the curtains have closed on another successful Fringe.
Wanting in on the Fringe Action?
Are you eager to make the most of this year’s Fringe festival, and maximize your use of tech to boost your revenue opportunities? The QikServe team is here to support you. With our extensive range of products and deep expertise in hospitality technology, we can help you expand your ordering channels and create an outstanding guest experience. Our seamless integrations and wide network of partners allow you to craft a customized digital journey that suits your unique needs.
Contact us today to discover how we can provide your business with a flawless solution. Let’s work together to fully realize the potential of your hospitality brand in the digital era.
*For more insights, check the international journal of contemporary hospitality management and stay updated with the latest Edinburgh Festival Fringe news and edfringe reviews. Be sure to utilize effective Edinburgh marketing promotions to attract more customers and boost sales. Keep an eye on Edinburgh festival tickets to understand trends and plan accordingly. Reading an ed fringe review or multiple edfringe reviews can provide valuable feedback and ideas for improvement.
