GDPR: What it means to the hospitality industry

45%of hospitality businesses believe the GDPR is not relevant to them – they are wrong
70%of consumers want apps that deliver personalised offers - so data ownership is critical

We are in the midst of a digital revolution in hospitality so it should be no surprise that customer data is increasingly one of the key assets by which companies are valued.

That data is one of your business's most valuable assets, but do you actually own it? The response may depend on the commercial agreements you enter into with service providers; if you partner with an aggregator like Just Eat, you may not own or have rights to any of that data!

Compounding this, when new regulations (the General Data Protection Regulation (GDPR)) come into effect in May next year, they will have sweeping implications for data ownership. Are you prepared for GDPR and the obligations it imposes on how customer data is collected, used and protected?

Read this guide and you will:

  • Know how to gain or retain access and rights to your customer data.
  • Understand why solely working with aggregators such as Just Eat is not the answer.
  • Have a comprehensive understanding of the GDPR and its implications.
  • Hold the expertise to start developing a GDPR data strategy.
  • Be able to adapt your operations to meet the new GDPR regulations.

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